MASI MASI, a captivating British alt/indie-pop ensemble led by the charismatic Joe McGrath, has garnered widespread acclaim for their notable singles such as "Favourite Gold," "We Don't Care," and "The Good Stuff." These tracks have not only enjoyed global radio play but also secured placements on prominent Spotify and Apple Music playlists. In addition, MASI MASI has written numerous songs for sync placements for Paramount Television, which are slated for release sometime this year. He has also been the support artist for numerous live shows across the U.K. opening up for Michael Aldag. Joe McGrath, the band's versatile frontman, assumes multiple roles as the lead singer, songwriter, and producer. In addition to his musical talents, McGrath is involved in modeling and has collaborated with renowned brands, establishing a strong presence across diverse creative domains. The band's latest release for 2024, "Cigarette Smile," is described by McGrath as a high-energy homage to relentless dead-end partying in one's 20s, particularly in the north of England.