Unsigned British alt-pop riser MASI MASI unveils his most striking release yet with “The Rain,” a shimmering, emotionally charged track that cements frontman Joe McGrath as one of indie-pop’s most compelling new voices. Anchored by lush textures, infectious hooks, and a cinematic undercurrent, the single captures the ache and allure of parting ways – whether you’re the one leaving or left behind. Written and recorded in a friend’s garage just before a flight home, “The Rain” carries a raw, immediate magic. It’s MASI MASI at his best, equal parts heart and polish, honesty, and atmosphere. With support from Spotify, Apple Music, and over 4,500 global radio spins for his previous single “Cigarette Smile,” MASI MASI is gaining real industry traction. He’s performed at The Great Escape, and MUSEXPO (where he received a standing ovation from Grammy Award winner John Legend during a performance at the inaugural Seymour Stein“Global A&R Award” honoring Wendy Goldstein, President & Chief Creative Officer, Republic Records) and is set to play the Isle of Wight Festival this summer. Meanwhile, McGrath continues building his world, from fashion collabs with Adidas, Reebok, and Urban Outfitters to writing sessions with Maroon 5′s Jesse Carmichael, and ongoing work on his debut album in Los Angeles.
